We specialize in consultative sales for highly technical and scientific products

Company Profile

Close-up of a professional using advanced sales software on a laptop.

Määrätieto Oy is a specialized strategic partner for international organizations entering and scaling within the Finnish and Nordic markets. Founded in 2009 and based in Southwest Finland, the firm operates as an independent consultancy led by founder Hannu Karhu.

With over 16 years of deep-sector experience in complex technical industries, Määrätieto Oy provides high-level Interim Country Management and Business Development services. Moving beyond the scope of a traditional sales agency, the company functions as a strategic local anchor, bridging the gap between global vision and local execution.

Our Core Value Proposition:

Independence & Integrity: As an independent B2B partner, we provide the objective expertise needed to navigate the Finnish market professionally and compliantly.
Expertise in Complexity: Specialized in accelerating market adoption for highly technical and scientific products. The gap between complex innovation and customer requirements is bridged through deep technical consultation and product detailing.
Local Leadership: Providing the local presence and strategic network facilitation required for brand growth, connecting principals with decision-makers and influencers across Finland’s core sectors.

Partnering with Määrätieto Oy allows international companies to gain a trusted expert who facilitates the market lifecycle, from initial land-specific strategy to long-term key account coordination, ensuring a result-driven and sustainable presence in Finland.

Expert, Not Just a Consultant: Beyond PowerPoint slides: performing professional product detailing at trade fairs and on-site at customer premises.
Certified Quality: Strategic delivery based on the international ISO 20700 standard (CMC Certified).
Cost-Efficiency: Significant savings on overheads, office costs, and administration compared to hiring an employee.
Speed: Ready for immediate start. Over 16 years of experience in the Finnish market means zero learning curve.

Senior + Certified + Deep Tech

Accelerating Market Traction

Most market entry failures happen because of a disconnect.

International companies often face a difficult choice when entering the Finnish market: hiring a strategy consultant who lacks the operational reach to build market intelligence, or a sales agent who lacks the strategic discipline and process safety required by corporate headquarters.

Määrätieto Oy was built to eliminate this trade-off.

Määrätieto Oy eliminates this trade-off by providing a unique combination of Deep-Tech Expertise, ISO-Certified Processes, and High-Impact Market Engagement. Instead of delivering a static strategy, the firm actively facilitates market entry and accelerates the path to growth in Finland through professional technical representation.

The Triple-Track Framework

The competitive advantage lies in the convergence of three typically separate domains, protecting the investment and accelerating market adoption.

1. Deep-Tech Fluency

A typical sales agent often struggles when the conversation turns to intricate medical technologies or high-tech engineering, losing credibility with Key Opinion Leaders (KOLs).

The advantage lies in speaking the client’s technical language. Whether navigating MedTech regulations, hospital workflows, or industrial engineering, every technical nuance of the value proposition is understood. Complex technology is translated into a language that Finnish clinicians, engineers, and procurement officers understand and trust.

2. Certified Process Safety (ISO 20700)

Many interim managers operate as "black boxes," creating compliance and financial risks for international corporations due to a lack of transparent reporting.

Määrätieto Oy operates as a Certified Management Consultant (CMC) under the ISO 20700 standard. This guarantees a defined project scope, clear risk management, transparent reporting, and measurable KPIs. Clients receive the agility of an independent expert combined with the process safety of a top-tier consulting firm.

3. Operational Engagement & Product Detailing

While large consulting firms often deliver PowerPoint decks and leave the execution to the client, Määrätieto Oy provides the technical expertise and local presence to drive success.

As a dedicated partner in the field, the firm handles technical outreach, conducts professional on-site product detailing, and provides the specialist support needed to advance the technical engagement funnel. All activities are measured by the quality of market traction and engagement, providing the essential groundwork for the client’s headquarters to finalize agreements.

The Bottom Line

The choice between a strategic partner and operational market traction is no longer necessary. With Määrätieto Oy, international organizations gain the credibility of a subject matter expert, the safety of a certified consultant, and the impact of a professional dedicated to unlocking Finnish market potential.